Twenty years ago, the Latin pop movement had Menudo.
Today, there is RBD.
The Mexican pop group kicked off its first U.S. concert
tour on March 18, and though most Americans still haven’t
heard of the group, their Los Angeles show drew a crowd
of 63,000 people. The teen group is composed of Anahi,
Alfonso, Dulce, Maite, Christopher and Christian, the
19- to 24-year-old stars of “Rebelde,” a
Mexican soap opera that is also broadcast in Latin America,
Spain, and the U.S. Televisa, which produces the show,
also manages RBD.
On “Rebelde,” which airs in the U.S. on
the Univision network, six teenagers who attend a private
school in Mexico dream of putting together a band. And,
that’s where life imitates art. They’re
not all teenagers, but the six have formed RBD and have
released a pair of studio albums. “Rebelde”
came out in 2004, and “Nuestro Amor” was
released in 2005. The group also put out a live album,
“Tour Generation: RBD En Vivo,” that same
year. Release dates have been scheduled to coincide
with the soap opera’s schedule in its various
countries, and promotional campaigns have been mounted.
RBD magazines are also being published by Televisa in
Mexico and Brazil.
“Live in Hollywood,” the group’s
latest release, was set for release on April 4, and
RBD’s sales in the U.S. are already approaching
phenomenal. “Rebelde” has remained in the
Top 10 of Billboard’s Latin Albums chart for 35
weeks, and “Nuestro Amor” has stayed there
since October. Combined sales of all of the group’s
albums have topped 800,000 in the U.S. Worldwide, the
band has sold more than 3.5 million albums.
With such prosperous figures, it’s no surprise
that RBD is drawing comparisons to Menudo. Though they’re
just now mounting their inaugural U.S. tour, RBD concert
tickets will most likely go as fast as they become available.